Build trust by taking transparency seriously Unintentionally or purposely misleading customers contributes to their distrust. Unfortunately, some businesses seem to forget about this principle. One company, for instance, launched an experiment to study the effects of manipulating customer’s posts; another company modified customer profiles and ran analytics to determine which profile improved their matching services. […]
How can businesses leverage their platforms to securely operate in a broader digital ecosystem?
With the evolution of the IoT and digital industry ecosystems, platform-based businesses will capture more of the digital economy’s opportunities for growth and profitability. Machine-to-machine communications and advanced analytics will leverage digital platforms. Intelligent Enterprises will benefit from the influx of shared, crossindustry data. And advances in processing power, data science and cognitive technology will […]
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